After working at some of America’s leading advertising agencies, Roddy Freeman started Media Innovation in 1996. His vision was to provide clients with excellence in all facets of the media planning and buying process.
“Media is not just my profession; it’s my passion,” comments Roddy. While in middle school, broadcasting became his hobby. He hunted down publications such as Broadcasting Yearbook, Television Radio Age and Billboard, read voraciously, and listened and watched attentively. This interest led to his career in media planning and buying.
“At Media Innovation, I develop strategic plans with one goal, accomplishing my clients’ marketing and advertising objectives. That goal stays top-of-mind through the end product, the buy.”
Roddy handles clients of all sizes and am involved with every media type, traditional and non-traditional. He makes it my business to keep ahead of the technology curve. Consequently, Look-Alike Modeling, Occupational Targeting, Mobile Geofencing and other targeted digital platforms are often integral elements in media plans.
Roddy work with ad agencies as well as clients directly, and on both consumer and B2B. Some of the brands he has represented include Bank of North Georgia, SCANA Energy, Progressive Lighting, Georgia Power (Black and Hispanic), Bassett Furniture, Digital Signage Expo, Willy’s Mexicana Grill, Callaway Gardens and Piedmont Healthcare.
“I look for clients who appreciate strategic media solutions to marketing challenges.”